The Beer Panel at SOS23: How to get a head (ahem) in a crowded market.

Whether you’re into your craft brews or more of an oenophile (or plain teetotal), everyone knows the beer market is one of the most competitive around.

So, how do you get a head (see what we did there?) in such an ultra-crowded market? How can you do the same?

Crafting Uniqueness: Differentiating in a Crowded Brewery Market

Pull up a stool for our Beer Panel breakout and get a taste of how Western Australia’s savviest independent brewery brands differentiate themselves, and how you can too.

Join Bronte O’Donoghue from Eagle Bay Brewing, Tom Jockel from Shelter Brewing Co and Kelly-Ann Bunney from Margaret River Brewing Co for a sparkling panel discussion about how to carve out a unique space and build a brand that resonates with your audience, no matter how crowded your market.

Hear about the challenges these industry trailblazers have overcome, learn about the strategies they’ve developed, and pick up priceless insights and practical tips you can use to stand out from the crowd.

Our Beer Panel is one of many breakouts on Day One of SOS23. Find out more about our two-day program of keynotes, breakouts and practical workshops. And if you haven’t already, grab your All Access ticket and join everyone (and we mean everyone) at Optus Stadium on 22 and 23 August.