TOGETHER, SOCIAL AND PR MAKE AN UNSTOPPABLE PARTNERSHIP.

And the latest additions to our breakout program at State of Social ’22 will give you actionable tips, tricks and tactics that you can use to win hearts, minds and, who knows, even some awards.

‘Social and PR: Let’s get it on’ with PR MVP David Gardiner

Social is powerful. PR is a game-changer. What happens when they get together? The earth moves.

Find out how to make the match made in heaven with David Gardiner, one of the most sought-after PR pros around. The owner of pioneering PR and event consultancy DGPR will be hosting a breakout session packed with practical takeaways, so you can swipe right on the best social tactics for your PR campaign and vice versa. Dim the lights, cue Barry White and prepare for some brand fireworks.

Dr Holly Ludeman: Using social and stories to win back hearts and minds

When there’s a void of information, someone will fill it. Sometimes with misinformation.

This is what prompted Dr Holly Ludeman to set up The Livestock Collective. Her mission: regain control of her industry’s narrative. In her case-study breakout, she’ll share the lessons she’s learned about authentic storytelling, leveraging social to win hearts and change minds, and engaging and empowering your community to become champions for your brand and cause.

You have nine breakout sessions to choose from at State of Social ’22. David and Holly join Tourism WA’s Cory Gale, Bonfire’s Hayley Boneham and social media smartypants Patrick Ashforth on the breakout program at Australia’s brightest digital marketing event. Decisions, decisions…