Pop it in your earbuds and get smarter.
State of Social 22’s VIPs have some more MVP gold for you.
SOS22 was THE digital marketing event of 2022. Packed with digital marketing VIPs. Heaving with insights and strategies for becoming a digital MVP (Most Valuable Player). So chock-full, in fact, we had to create a limited series podcast with Dear Storyteller to capture all that MVP goodness.
The Marketer’s Most Valuable Perspective
Join Dear Storyteller’s Mike Drysdale as he digs deeper into what makes our SOS22 VIPs the MVPs they are. What makes them tick? Which brands do they admire? Who inspires them? What tough lessons have they learned? Why can’t Adam Ferrier stop thinking about Weet-Bix?
It’s a unique opportunity to get up close and inside the heads of the brightest minds in the business.
“A really interesting conversation is talking to marketers about how they don’t have to be perfect and how consumers would like them more, or respect them more … if they just open up about their imperfection a little bit. And then it can be truly business-transforming when that happens.”
Adam Ferrier, Lead Thinker and CEO of Thinkerbell
“Really, if you’ve got to make a choice and trade-off between quality and quantity, you must choose quantity. You still need to have quality content, but you can no longer do quality at the expense of quantity and expect to reach your goals and frankly, even be relevant to the audience.”
Andrés López-Varela, General Manager of Storyation
“I think people forget to listen. And just listening to those super-engaged users … and taking that onboard and going, hey, these are our people that instantly latched onto our product. We’ve got to figure out a way to serve this better.”
Jennie Sager, Managing Director of Nextdoor Australia
“That’s possibly why this was so effective … it authentically came from grassroots people sharing their stories. And while some of the footage ended up being professional, there were still those real, authentic, personal experiences from people.”
Holly Ludeman, The Livestock Collective
“We are not an organisation that is particularly hierarchical. It doesn’t matter what your title is, it matters the quality of your idea and your willingness to learn.”
Susannah George, Founder and CEO of Urban List
“Because it’s in the moment – that’s where the gold happens. I’m getting shivers now thinking about it because I know intrinsically that it’s the mistakes … that are exciting, not just creatively or imaginatively or socially, politically. It’s the unattainable, it’s the chaos, that’s interesting.”
Myles Pollard, Actor and Director
“I think the most important thing is that communities can ‘smell a rat’. They self-regulate in the way that they do. They know what’s genuine and what’s not, so they know that if a brand is trying to be cheeky … They’re gonna call it out that way.”
David Ray, Reddit’s Country Manager for Australia
So much MVP gold. And we’ve even mined it for you! Just pop in your earbuds, head over to your preferred streaming service and fill your boots with The Marketer’s Most Valuable Perspective.
