Social is about to become a whole new ball game.

Apps are levelling the creative playing field. The rules of the social game are changing. And fans – not brands – are rewriting them.

Zoe Scaman will explain why that’s a good thing at State of Social ’21.

Zoe Scaman

Fandom freethinker Zoe Scaman.

Founder of UK-based strategy studio Bodacious, Zoe is a brand-planning, entertainment-strategy, digital-comms, product-development, business-strategy and innovation renaissance woman.

From Sydney to London to New York via Ethiopia, she’s worked at ground-breaking creative agencies, film companies and consultancies. Think Droga5, Ridley Scott Creative Group and Undercurrent. And she has a client portfolio to rival any. Think adidas, Nike, Google, Coca Cola and The NBA.

The New Fandom Formula (and how it’s about to change everything).

At the intersection of community, creativity and crypto, in a world where everyone is a creator, fandom will become the dominant cultural and commercial currency. Social will be less about reach and breadth and more about niches and depth. Going tribal will trump going viral.

Nichification. Fan-directed experiences. New social infrastructure. No-code apps. Democratised IP development. And (gulp) headless brands. Zoe’s keynote will lay out the breakneck evolution of social and show you how to make sense of it – and experiment with fandom – using the Fandom Formula.

Zoe joins Adrian Molina, Rae Johnston, Suzie Shaw and Rachel Corbett at State of Social ’21.  Find out who else will be at Optus Stadium on 24 and 25 August.

Make sure you follow Zoe Scaman on Twitter!