At State of Social we discussed all things influencer marketing.

Here’s a highlight of Tribe’s Nick Randall what he had to say at #SMPerthSOS…

“Right now is a great time to be working with influencer marketing. This is where we see audience influence coming out of the darkness in terms of innovation.”

He says the past year has seen large changes with algorithms for both Instagram and Facebook, which means ‘Micro Influencers’ are getting a much higher engagement rate than ‘Macro Influencers’ and content marketing companies like TRIBE are harnessing their power.

“You get down to those people between 3000 – 5000 and up to 25,000 followers and you just see the engagement absolutely soar and that makes sense, because that is someone you know personally or they’re one step removed from you and they’re a real trusted source in information and usually they’re crafting that content in a realm that they’re absolutely passionate about.

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Check out what our panel had to say about Influencer marketing.