Planning your trip to SOS26
For anyone involved in the social and digital world, the State of Social is unmissable.
The marketing landscape moves fast. State of Social creates space to keep up. Now in our ninth year, we bring the industry to Perth for Australia’s most insightful and unconferencey conference, hosted at Optus Stadium.
Two days of keynotes, discussions and brainstorms analysing the latest trends and techniques. It’s time to ditch complexity for simplicity. To get back to basics and on with what works. It’s time for a refresh and to rekindle your love for digital and social in the process.
If you plan to travel for a single marketing event, make it this one.
Why travel to Perth?
Why we choose Perth (and why you should, too).
Each year, marketers, founders, and creatives travel from across Australia and overseas to be part of an event that feels different the moment you arrive. With more sunshine than any other Australian capital, Perth offers the perfect backdrop to step out of the daily grind and into a space where you can think clearly and connect meaningfully.
Perth offers something rare for a marketing conference. It is calm without being quiet, world-class without being overwhelming, and far enough from the noise to enable honest conversations. The setting encourages you to slow down just enough to go deeper, whether with ideas, people, or your own thinking.
For many attendees, travelling to State of Social is the point. It turns the conference into a true experience rather than just another event on the calendar. Two days of learning, followed by conversations that continue over coffee, dinner, or a walk along the river. No rushing back to the office. No distractions pulling you away. When you’re here, you’re all in. By removing the back-to-office pull, attendees consistently report higher retention of strategies and more meaningful networking than at local pop-in events.
Need to justify the trip to your manager? Download our 2026 Convince the Boss PDF. Already have a team of 5+? Contact us for group rates.
All about the tickets
Each year, attendees fly in from across Australia and overseas to be part of State of Social. It’s two fun-filled days of learning and upskilling away from the daily grind, with gourmet eats and all the barista-brewed coffee you can drink. No sales pitches. No recycled content.
- Tuesday 25 August – Day One: Fire up your imagination. Positively jam-packed with the hottest of hot takes, with keynotes and your choice of breakouts from our industry’s trailblazers.
- Wednesday 26 August – Day Two: Hone your skills and knowledge. Practical deep-dives into strategy, creativity, and technology. You won’t just hear ideas; you’ll build the roadmap to execute them.
That’s 24+ hours of fresh ideas, all available to rewatch online, on demand, only with an All Access ticket. And then there’s the food. And the coffee. And the surprises. And the networking…
ALL ACCESS ⭐ | GENERAL | ONLINE | |
ALL DAY BARISTA & SO MUCH FOOD | YES | YES | NO |
FULL DAY CONFERENCE (TUESDAY) | YES | YES | NO |
SUNDOWNER DRINKS & NETWORKING | YES x 2 DAYS | YES | NO |
5 X DEEP DIVES | YES | NO | NO |
POST-EVENT VIDEO RECORDINGS (12 MONTH ACCESS TO BREAKOUTS, DEEP DIVES & KEYNOTES ON-DEMAND VIDEOS WITHIN 48HRS OF EVENT) | YES | NO | YES |
Getting to Perth
Ready to join us in the sun? With daily flights from every major Australian city landing multiple times a day, getting to the ‘centre of the digiverse’ is easier than you think.
Set between the Swan River and the 400 lush hectares of Kings Park, Perth is synonymous with everything that is attractive about Australia. Perth has incredibly blue skies and more hours of sunshine than any other Australian capital city – around 8 hours a day.
Perth is compact, easy to navigate, and consistently rated one of the world’s most liveable cities.
When to arrive in Perth
Please plan to arrive in Perth on Monday, 24 August 2026. With overnight and early morning flights available from the east coast, most attendees are able to arrive with minimal disruption to their working week. Many attendees arrive a few days early to tour Perth and its surroundings.
Doors open at 7:45am on Tuesday, 25 August 2026. Click here for the full event schedule.
When to Depart
The State of Social officially ends on Wednesday, 26 August 2026 at 5pm. View the #StateofSocial26 Program..
Airport
Perth is the capital of Western Australia and is easily accessible by air from across Australia, overseas, and many locations within the State.
Perth is connected to more than 110 destinations, with direct flights from major cities such as London, Rome, Shanghai, Singapore, Tokyo, and Dubai, and daily flights from every major city in Australia, landing multiple times a day. There are also regional services from Perth to many destinations within the state.
Travelling from outside Australia?
All people, except Australian and New Zealand passport holders, require a visa to enter Australia. For information on available visas, contact your Australian consulate in your home country.
If you live overseas and can’t make it to State of Social, our Online Ticket is for you.
Where to stay in Perth
Stay where the speakers stay.
Crown Perth is just a short, scenic walk from Optus Stadium, ensuring you’re never far from the action (or the barista-brewed coffee). It’s also conveniently located near the International and Domestic airports, and is only five minutes from Perth CBD.
Located on the banks of the picturesque Swan River, overlooking the Perth city skyline, Crown is home to three iconic hotels surrounded by a variety of events and conference facilities, premium dining, retail boutiques and stylish bars. Experience the unsurpassed opulence of Crown Towers, the contemporary luxury of Crown Metropol, or the relaxed style of Crown Promenade.
Crown Promenade Perth
With bright and spacious interiors and modern amenities, Crown Promenade Perth offers a relaxing hotel stay. Meticulously designed to meet Crown’s unparalleled standards, every guest room boasts contemporary furnishings including an elegant day bed and work table, rich textures and linens, and every amenity that one expects from a modern hotel.
Nestled within the bustling world of Crown where acclaimed bars, restaurants and entertainment are all waiting if you desire to venture from your guest room.
Crown Metropol Perth
The ultimate in modern accommodation, Crown Metropol Perth promises to deliver a truly unique hotel experience. Guest rooms feature clean, classic lines with chic, glossy black detailing and include everything you need: a roomy bed, a comfy sofa, and a large desk for work or play.
Surrounded by glamorous day beds and lounges, Poolside features a large main pool, relaxation pool, and family-friendly pool complete with children’s waterslides.
Guests can choose from a range of world-renowned restaurants and bars, including Nobu and Bistro Guillaume. For an experience that redefines contemporary accommodation, Crown Metropol Perth has it all.
Crown Towers Perth
The epitome of luxury, guest rooms and suites at Crown Towers Perth command magnificent views. Intelligently designed with the latest technology and showcasing the renowned Crown Towers service, guests have the opportunity to experience a hotel property unlike any other.
Featuring expansive lagoon pools, private cabanas and poolside dining, the leisure facilities set a new benchmark for resort living and include premium dining, indulgent spa treatments and boutique shopping experiences.
Group Rates are available from Monday 24th August 2026 to Thursday 27th August 2026 inclusive. These rates are available exclusively online. The link will remain open until Monday 17th August 2026, after this time the groups rates will no longer be available. Bookings outside of the main group dates may be available, subject to availability, at the hotels best available rate.
Getting to Optus Stadium
With stunning views to rival those of our speakers, the River View Room at Optus Stadium – the home of State of Social – is a suitably memorable venue for our unforgettable event.
Arriving by Car? Parking is on us. We’ve made getting to State of Social as frictionless as possible. We are pleased to provide complimentary parking at Optus Stadium for all attendees.
Simply drive into the stadium precinct via Victoria Park Drive. Our event staff will be stationed at the entry to greet you and direct you straight to your park. No stress, no apps, no fees. Get directions here.
Prefer to be dropped at the front door? If you’re arriving via Uber, Ola, or Taxi, set your destination to Optus Stadium. Your driver can head directly to the dedicated rideshare hub at Marlee Loop (just off Victoria Park Drive). From there, it’s a short, scenic stroll to our main entrance.
The Greener Way to #StateofSocial26. Optus Stadium was designed for easy access, and public transport is often the fastest way to join us. We always recommend checking for any scheduled line maintenance the day before you travel.
By Train: Hop on the Armadale/Thornlie line to Perth Stadium Station. From there, follow the “State of Social” signage for a 5-minute walk to the River View Room. Trains arrive at Perth Stadium Station approximately every 7.5 minutes. If you’re travelling by train, it’s important to use the Transperth Journey Planner. Further details on getting to Optus Stadium by public transport are available here.
By Bus: Multiple bus routes service the stadium parkland. Use the Transperth Journey Planner to find your most direct route.
River View Room Access
The River View Room is equipped with the latest technology to ensure a seamless conference experience, with floor-to-ceiling windows providing a panoramic backdrop.
There will be guided signage throughout the stadium, but here’s how to find us:
- Enter through Gate C and up to the Level 1 external concourse via the lift or staircase. Follow the concourse straight ahead and enter through Western Entrance 1 or 2. Once inside the Stadium make a left or right turn, follow the internal concourse towards lifts, escalators or staircase and up to Level 3.
- Enter the foyer and go through to the River View Room. And relax.
