Why your boss will love State of Social ’26.
Smooth the path to your boss paying for your ticket.
AI disruption. Unrealistic expectations. Even less realistic budgets. Platforms imploding. Feeds turning into battlegrounds. You’re dealing with industrial levels of friction every frigging day, which is why your boss REALLY needs to pay for your ticket to State of Social ’26: Friction.
But what if your boss is resisting? Don’t get hot under the collar.
Your boss has a lot on their plate, too. So, focus on that when you ask them to dust off the company card – tell them you’ll emerge from SOS26 brimming with ideas for navigating the hot, sticky quagmire of overwhelm and harnessing the disruptive force of friction for good.
Still not sure how to ask? Simply personalise our copy-and-paste email and hit send. See? We’re already smoothing out life’s rough edges.
EMAIL TEMPLATE
SUBJECT LINE: All my training in one, [your boss’s name]
Hi [Your boss’s name],
I know you’re busy, so I’ll keep this short. (Actually, that’s the whole point of my email.)
State of Social is back in August, and this year is all about how [name of your business] can thrive in an increasingly hot, messy digital marketing landscape.
In other words, how we can do more (for our brand and business) with less (stress and money).
We really need this. I really need it!
An All Access ticket is just $XXX (excl. GST). Keynotes, breakouts, deep dives, networking… it’s basically all the professional development and training I need crammed into two days (and one ticket).
And it includes recordings of all the talks and sessions (over 24 hours of content).
OK if I book my ticket before prices go up?
[Insert Your Name Here]