SOS22

Who was the MVP of MVPs at State of Social ’22? The votes are in…

Packed with digital marketing VIPs. Heaving with insights and strategies for becoming a digital MVP (Most Valuable Player). SOS22 was so chock-full of MVP goodness we had to create a limited series podcast with Dear Storyteller to capture it all.

It’s the final ep of MVP and Mike Drysdale is joined by the one and only Meg Coffey, Founder of State of Social (kind of the reason we’re all here) and MD of marketing agency Coffey & Tea.

The two discuss the way Reddit differs from the battleground of other social platforms, admiring how it harnesses the power of community to create positive social media spaces.

In this week’s episode of MVP, Andrés López-Varela, General Manager of Storyation, meets up with Dear Storyteller GM Mike Drysdale to dive deeper into the controversial ‘quantity over quality’ concept he championed in his State of Social workshop.

Mike & Myles discuss the parallels between the marketing and acting disciplines, focusing on the way we might be able to communicate more effectively by learning how to feel comfortable in uncomfortable situations.

In this episode of MVP, Susannah George, founder and CEO of Urban List, joins Dear Storyteller GM Mike Drysdale to discuss the key takeaways from her speech at State of Social.

This episode of MVP spotlights a decidedly different perspective on marketing, with Dr. Holly Ludeman of the Livestock Collective joining Dear Storyteller GM Mike Drysdale for a chat after her speech at State of Social.

In this episode of MVP, Managing Director of Nextdoor Australia, Jennie Sager, joins Dear Storyteller GM Mike Drysdale backstage at State of Social for a closer look at building communities and real-life connections.

In this episode of MVP, Lead Thinker and CEO of Thinkerbell, Adam Ferrier, takes to the blue velvet lounges with Dear Storyteller GM Mike Drysdale to delve deeper into the fascinating perspectives he shared within his State of Social keynote speech.

Brought to you by storyteller-in-chief Mike Drysdale, The Marketer’s Most Valuable Perspective is a rare opportunity to dig deeper into your favourite SOS22 speakers’ invaluable points of view.

The speakers. The stories. The lessons. The Portuguese tarts. The murmurs of ‘Ferrrrari’ echoing around Optus Stadium. How on earth can we recap two days of such epicness? Where to start?

Did you miss out on an All Access or General ticket to State of Social ’22? That’s a shame. SOS22 is going to be epic. But you can still join your peers at Australia’s brainiest digital marketing event with an Online ticket.

Three workshops for Day Two of State of Social ’22 that’ll give you that warm, fuzzy, more profitable feeling.

Think you’ve heard it all? Time to think again with Adam Ferrier.
He is returning to State of Social to share more of his wit and wisdom.

In her hands-on workshop, Dr Kate will use the SUPERCONNECT® method to boost your imagination and ingenuity by learning how to play (again). Based on the science of curiosity and play, you’ll rediscover how to have fun and reconnect with your joy, finding a new way of connecting, thinking and working creatively. 

You know about the big-name keynotes, the inspirational breakouts, the practical workshops. But did you know, our All Access State of Social tickets include three extra special virtual SOS22 sessions too?

This year, a raft of leading industry experts will be headlining State of Social’s first limited series podcast, The Marketer’s Most Valuable Perspective; a collaboration between State of Social and local creative agency Dear Storyteller.