ABOUT STATE OF SOCIAL

WHAT IS #STATEOFSOCIAL25 ALL ABOUT?

You. How refreshing!

Digital and social marketing is fun, exciting, stimulating and lots of other superlatives. But it’s also a lot. A lot of competing, often conflicting advice. A lot of new shiny trends. A lot to do! That’s why, for SOS25, we’re hitting our (and your) refresh button.

It’s time for State of Social ’25: Refresh.

Reclaim your time (and sanity). Ditch complexity for simplicity. Lose the marketing BS and win by KISS instead. And rekindle your love for digital and social in the process.

No sales pitches. No recycled content. 100% fresh ideas, freshly picked case studies and freshly squeezed insights from our industry’s freshest thinkers and doers. Sounds … refreshing, doesn’t it?

Check out our latest Instagram posts 👇👇

When and where is State of Social ’25?

State of Social ’25 is on 26 & 27 August 2025 at, you guessed it, Optus Stadium – Australia’s best stadium (sorry not sorry, MCG) and the home of State of Social.

• Day One: Big ideas. Inspiring keynotes and a host of value-packed breakout sessions to choose from, delivered by the smartest thinkers and doers in the digital marketing universe.
• Day Two: Deep dives. Your choice of in-depth education sessions and practical lessons covering everything, from strategy to creativity and boosting your ROI to protecting your IP.

State of Social has always been refreshingly different.

#SMPerth was WA’s first social media resource and community. It’s where digital marketing novices and experts alike come for digital and social marketing news, workshops, masterclasses and get-togethers. And in 2018 it became the launch pad for State of Social.

Powered by founder Meg Coffey’s ambition to transform Australia’s digital marketing profile and influence, State of Social has grown from a fledgling WA conference to become the country’s most in-demand digital and social media marketing event. And we’ve got our sights set on the APAC region’s ‘Biggest and best’ title.

Wonder what we’ve been up to over the years? Check out this playlist 👇

Come on, step away from the hot mess of the day-to-day battle for hearts, minds and eyeballs and plunge yourself into the ice bath of inspiration that is State of Social ’25. Everyone’s going to be there for two days of learning, laughs, bottomless brews, some beers and, quite possibly, a Portuguese tart. Or three.

Got a question about State of Social? We’ve got all the answers here…