What can you expect from SOS25?
Australia’s smartest digital and social marketing conference is back at Optus Stadium on 26 & 27 August 2025. And we’re pouring everything we learned over eight years of State of Social (and everything you’ve asked for) into making this year’s event the biggest, most refreshing yet.
But what does that mean? We’re glad you asked.
It’s still not a conference.
State of Social isn’t simply a marketing conference. It’s an event. An experience. A feast of all things digital and social. A chance to down tools and pick up new strategies and skills from a world-class line-up of our industry’s freshest thinkers and most accomplished doers.
It’s two days of digital marketing inspiration.
More than just information. More than education. More than an excuse for some relaxation (and maybe a little inebriation). The ‘Refresh’ in State of Social: Refresh comes from our State of Socialities who told us they want to hit the reset button, cut through the jargon, noise and complexity and simplify, simplify, simplify.
It’s blue-sky keynotes and red-hot breakout takeaways on Day One.
Big ideas. Fresh insights and case studies. Refreshing strategies, tactics, tech and trends. Prepare for a whole heap of digital and social lightbulb moments that will illuminate the simplest, smartest path to marketing, branding and business success.
It’s your choice of practical and tactical deep-dive sessions on Day Two.
Choose from our à la carte menu of deep-dive sessions. Learn new strategic, creative and technical skills. Build on your strengths and address your weaknesses. Dig deeper into the big topics and important details of what you need to turn 2025-26 into your best year ever!
It’s all your faves and a galaxy of new digital and social stars.
From local legends to international icons, we bring marketing’s best and brightest to Perth from all over the world. You’ll find we’ve invited your faves back for SOS25 (as voted by you) and we’re pulling out all the stops to lure even more of the biggest names and brains in the business to Optus Stadium for your delight and delectation. And talking of delectation…
It’s gourmet eats and treats, hot barista-brewed coffee and cool sundowners.
The food at State of Social is legendary, from the fresh fruit and sweet treats to our buffet lunches. Likewise, the bottomless barista-brewed coffee, available all day long, and our famous sundowner drinks on both days overlooking the Swan River and city skyline.
It’s a year’s worth of networking crammed into two days of not working.
Everyone who’s anyone in marketing comes to State of Social. Industry veterans and newbies alike. Agencies and clients. If you’re looking to make new connections and catch up with old ones, it’s the only networking event you need in your calendar.
Stay tuned for more about the new experiences, your returning faves and all the fresh talent we’re lining up for SOS25. And if you want to avoid paying more than you need to for your State of Social ’25: Refresh ticket, we’ve got a button for you.
