All the reasons you MUST be at SOS25.
To be at SOS25 or not to be at SOS25? Here’s the answer to your question.
With so much crammed into two fun-filled days, there are so many reasons for anyone with an online brand (which is EVERYONE!) to attend State of Social ’25 on 26 & 27 August.
But we’re not here to waste your time – in fact, SOS25 is all about saving you time – so here’s our easily scannable rundown of why you need an All Access ticket, pronto!
Networking, networking, networking.
What do you get when you put 1,000+ of your peers in one place for two days of learning? The perfect opportunity to swap notes and contact deets, discuss exciting collabs and arrange coffee meets with the best and brightest in the business.
“As I wasn’t able to make the sundowner networking sessions, the set-up of round tables for seating meant I was still easily able to meet new people without it feeling awkward!”
Big keynote ideas from the biggest thinkers.
When we say we have a world-class line-up, we mean it. We scour Planet Social and the digital marketing universe for our industry’s smartest blue-sky thinkers and change-makers. All sharing fresh ideas and insights. All ready to take your questions.
“The speakers were all incredible. Seriously, how do you get such a talented bunch to come all this way?!”
The breakouts and deep dives YOU want.
With a host of breakouts on Day One and an equally diverse range of deep dives on Day Two, you can put together your own program of creative, strategic and technical training and education sessions. But fear not, you won’t miss a thing because…
“Fantastic presentation, real and actionable advice, very engaging speaker, relevant and interesting topic.”
You can watch (and rewatch) EVERYTHING on-demand later.
Your All Access SOS25 ticket gives you two days of learning and laughs at Optus Stadium, and then 365 days to watch recordings of all the sessions as many times as you like. You won’t miss a moment of SOS25 magic.
“I really love that I can rewatch all the sessions and watch the ones I missed.”
Oh, the gourmet eats, treats and coffee!
If you think the menu of speaking talent at SOS25 is unique (it is) wait until you see our mouth-watering buffet lunches and all-day treats, with bottomless barista-brewed coffee to boot. And when it’s time to wind down, there are our famous sundowners by the Swan. Perfect.
“10/10 hospitality, as per usual.”
Optus Stadium and the City of Light.
Whether you’re flying to Perth for SOS25 (and planning to make a tax-deductible break of it), or you’re a Perthling who takes the delights of Australia’s sunniest city for granted, there’s no better conference venue. It’s literally the best stadium in Australia, with all the latest tech, amenities and breathtaking views across the Swan River to the city skyline.
“Absolutely stunning conference destination. Could not fault it at all. Watching people zipline across the river while watching a talk – cannot beat it!!”
Puppies, nose boops and more.
From snuggling with puppies to free posture checks to professional photos to VR whales swimming around the stadium (yes, really), every State of Social is packed with fun, games, competitions, activations and experiences. Add a skip to your step, as well as 20 points to your digital marketing IQ.
“Loved it! Such a great idea and way to reinvigorate energy levels at the end of the day. And soooooo cute!”
State of Social ’25 will be bigger and fresher than ever.
SOS25 is the eighth iteration of Australia’s brightest digital and social marketing event, and every year is bigger and brighter than the one before. Who will be in this year’s line-up? What treats and experiences do we have in store?
“The best year yet. Speakers and content were amazing… Very impressive and I can’t wait for next year.”
Watch this space for all the latest State of Social news and announcements. This year is going to be a game-changer, equipping you with 100% fresh ideas on how to simplify your digital and social life and get back to doing work that works and that you (and everyone else) love.
“I came away from the event buzzing. I’m so glad I took the plunge – and work paid for it, so added bonus. Keen to come back next year!”
