SOS24: It’s like a two-day master’s degree in digital marketing alchemy.

There are digital marketing magicians. There are digital marketing scientists. Then there are the digital marketing alchemists.

The pioneers. The mavericks. The special ones who smoosh (technical alchemy term) magic and science together to create digital marketing gold. And that’s what you’ll learn at State of Social ’24.

What exactly will you learn?

With your SOS24 All Access ticket, you’ll learn how to:

🛫 Use some counter-intuitive, illogical thinking to send your socials into the stratosphere.

🎮 Build gaming into your digital and broader marketing strategy (even if you’re not a gamer).

🧙 Develop a social-first digital marketing culture and become a content co-creation sorcerer.

🎥 Create endless ways to TikTok your way into the hearts and minds of new customers.

📢 Broaden your brand’s reach, audience and appeal with diversity, equity and inclusion.

😜 Connect with Gen-Z through organic social media by listening and entertaining them.

🧯 Manage outrage firestorms in your socials and mitigate online toxicity like a pro.

🤓 Master Google’s Search Generative Experience (SGE) and its impact on SEO.

🔍 Measure and verify your way to getting a bigger bang for your digital marketing bucks.

🚨 Get creative with your socials without ending up on the wrong side of the law.

🔥 Quiet your mind, avoid burnout and fire up your motivation for digital marketing. And life.

🤯 Get the answers to all the emoji-marketing questions you didn’t know you had.

And we’re not even close to revealing our whole lineup!

Watch this space for more announcements and additions to our epic keynote, breakout and workshop program.

See? That little, tax-deductible investment you made in your All Access ticket is already hands-down the best thing you’ve done for your career this year. You have got your ticket to Optus Stadium, haven’t you? Haven’t you?! You don’t want to learn the hard way.