Step off the content-creation hamster wheel and get into a ‘social first’ state of mind. 

If you feel like you’re constantly chasing likes and shares and new followers and trends and getting nowhere, you need to master a social-first approach that puts the audience at the center of your universe. And you can, with Lia Haberman at State of Social ’24.

Meet Lia Haberman, renowned CMO-for-hire and creator economy expert.

When it comes to understanding where audiences are going and how to engage with them, Lia Haberman is the boss.

But don’t take our word for it. Ask her clients, like Google, AT&T and Macy’s. And check out her must-read ICYMI newsletter, rated one of the industry’s best marketing newsletters two years in a row.

Lia’s keynote: A ‘Social First’ State of Mind.

Which emerging social trends do you need to watch (and ignore)? Which new apps and platform features should you embrace? And how do you build a social-first culture within your business where social media drives insights and action, and not the other way around?

From learning the principles of a social-first approach and empowering co-creation with customers and creators to understanding why it’s so important (and the risks if you don’t), Lia’s practical tips and real-world examples will encourage you to ditch a control-freak mindset and embrace this new era of collaboration between you and your brand advocates.

Lia is flying in for SOS24 at Optus Stadium, along with multi-Cannes-Lion-winning strategist James Whatley, The Washington Post’s TikTok guy Dave Jorgenson and Frankly’s Michael Corcoran. Check out the program. We’re announcing more speakers, breakouts and workshops soon.