Not coming to Perth for SOS23? Maybe you’re trusting the wrong signals.

As digital marketers, we’re bombarded with signals and opinions dressed up as information.

The trick is knowing what to believe and what to do about it.

Enter State of Social ’23, Australia’s brainiest digital marketing event.

We’ve lined up our industry’s leading thinkers to help you spot, exploit and send the right signals.

As an east coaster, you can join us online, but you’ll miss our practical how-to and what-next breakouts and workshops. And why? Because you won’t make the tax-deductible trip to Perth? That’s a shame, especially if you’re falling for those old Perth fallacies. You know the ones.

  • “Perth isn’t a real city.” Sorry, but over 2 million people and one of Australia’s most vibrant CBDs would like to disagree. Sure, you might have more traffic, pollution and irritable commuter crowds over east, but maybe, just maybe, that’s a good thing. See for yourself. 
  • “Perth is boooring.” That’s so 1999. Boutique laneways. Rooftop bars. Craft breweries. Award-winning distilleries. A multicultural melting pot of eateries. A lively year-round arts, culture and festival scene. Big gigs and huge sports events (some at Optus Stadium, officially Australia’s best stadium and the home of State of Social). We could go on…
  • “Perth is too hot.” Nah, not really. And certainly not in August when SOS23 lights up Optus Stadium. But yes, we’re Australia’s sunniest capital, so if you don’t like big blue skies, a turquoise ocean and plenty of vitamin D, maybe Perth isn’t for you.
  • “Perth is a lockdown basket-case.” Come on, it’s time to move on. We have. Perth is open for business (TBH our economy didn’t really slow down) and back to being the gateway to Australia’s most diverse state. Discover why so many overseas tourists come to WA.
  • “Exactly, Perth is miles from anything.” Don’t let the ‘World’s most isolated city’ thing fool you. We’ve got heaps on our doorstep. Hop over to Cottesloe Beach, Australia’s best city beach, for dinner as the sun sets over the Indian Ocean. Take a short drive or river cruise to the Swan Valley, one of Australia’s oldest wine regions. Jump on a ferry to the A-class nature reserve of Rottnest Island. Pop over to boho Freo for THE best coffee (yes, really, Melbourne) and a tour of the old port city. Head down to the world-famous Margaret River region for some of the world’s finest wines, produce, beaches and surf breaks…
  • “But Perth isn’t really at the heart of the digital marketing world.” Except when it is. Like on 22 and 23 August. SOS23 brings together the biggest names and brains in the digital marketing universe to deliver vital keynotes, breakouts and workshops that will help you decide which information to believe. And which to ignore.

Grab your SOS23 ticket. Pick up a tax-deductible airline ticket. Book your stay – we’ve even secured special rates at the best hotels in town – and start planning your Perth adventure.

I’m coming to P-town!