You know State of Social ’22 will give you the digital marketing smarts you need to be your boss’s MVP.

But how do you convince them to shell out for your SOS22 ticket? How do you turn a hard ‘No’ or a soft, ‘Hmmm, but…’ into an unequivocal ‘Yes!’ Try some Jedi mind-trick psychology.

Ask: ‘Would you like to dominate [insert industry] digitally in 2022-23?’

Impossible to say anything but ‘Yes’. To which you say, State of Social ’22 is the ONLY place where you get to learn from and pick the brains of digital marketing’s game-changers and trend-spotters. Want to dominate? You need to participate.

Ask: ‘You do have a budget for my professional development, don’t you?’

What boss is going to say anything other than ‘Yes’? To which you say State of Social ’22 is hands down the best value professional development investment around. At just $705 (excl. GST) until 28 Feb, it’s less than $2 a day over the course of a year. Imagine the ROI when you’re an MVP.

Ask: ‘Do you like the idea of training that gives us actionable strategies and tactics?”

Well, duh! Yes! And that’s what State of Social ’22 is all about. Big-name keynotes sharing insights and trends, plus intensive breakouts on 23 August. Practical strategy, tactical and creative workshops on 24 August, all ready to deploy in the real world on 25 August.

Ask: ‘Want to make everyone at [your company name] a digital marketing MVP?’

Another no-brainer ‘Yes’. And the rationale? This isn’t some cushy conference where you’ll doze off mid-keynote or find contemplating your navel an interesting diversion. It’s a non-stop rollcall of digital royalty sharing ideas, tools and knowledge you can share in-house.

Ask: ‘This feedback from SOS 21 delegates is pretty compelling, hey?

The coup-de-grace ‘Yes’. Show your boss last year’s State of Social feedback and wait for the final ‘Yes, I’ll buy your All Access ticket to State of Social ’22.’ Good job.

Not good in a head-to-head?

No problem. If you’d prefer to make your case via email, simply use our customisable email template. Just copy, paste and customise for your boss.