The medicinal cannabis industry is evolving. Fast. And it’s revealing new consumer attitudes and behaviours you need to know about.

Cannabiz’s Martin Lane will explain all at State of Social ’21.

Mumbrella and Cannabiz mastermind Martin Lane.

Co-founder and former CEO of Mumbrella, Martin is the brilliant entrepreneurial mind behind cannabiz.com.au, the media platform dedicated to the growth of Australia’s legal cannabis industry.

He knows everything there is to know about the burgeoning medicinal cannabis sector in Australia (predicted to be worth A$200 million by the end of 2021) and globally (worth $US50 billion by 2025). And he’s coming to SOS to explain what lessons we can all learn from this rapidly evolving market.

The Business of Cannabis: A breakout discussion with Celia Young and Kim McKay.

Celia Young and discussion moderator (and SOS 21 favourite) Kim McKay will join Martin for this fascinating discussion. Celia is marketing manager at Little Green Pharma, the medicinal cannabis company Gina Rinehart’s Hancock Prospecting recently invested A$15 million in.

Together, Martin, Celia and Kim will explore the evolution of the cannabis industry – a real-time case study into changing cultural and consumer behaviours, with implications for marketers everywhere.

Martin and Celia’s discussion is one of nine invaluable breakout sessions you can choose from on Day One of SOS21. Find out more about our program of keynotes, breakouts and workshops.