Good boss. Bad boss.
Soon-to-be-unemployed boss.

What kind of boss are you?

Pop quiz, hotshot. Should you send your team to State of Social ’20 so you’re equipped with the smarts to create a tailored social and digital strategy designed around your marketing and business goals? Or not? And by ‘not’ we mean ‘Carry on doing what you’re doing and hope for the best’.

Well, just in case you’re unsure, we’ve put together a little quiz to find out what sort of boss you are and help you decide.

Are your customers online?

  1. Duh! Of course, they are.
  2. Somewhere.
  3. Not everyone’s online, you know.

 

How important is social and digital to your marketing mix?

  1. Very important. And it’s getting more so.
  2. It’s important, but where’s the ROI?
  3. Not as important as our ads in the community news.

 

How often do you review your social and digital strategy?

  1. We could do it better, though.
  2. Often, but I’m not sure our reviews move things forward.
  3. I’ll let you know when we get one.

 

Does your digital strategy support your business strategy?

  1. It’s aligned, but we need to make it more effective.
  2. I’m not sure. Hard to say if it’s helping us achieve our sales targets.
  3. Why do you keep assuming we have a digital strategy?

 

How do you fine tune your digital strategy for your business?

  1. We keep abreast of new developments and test different tactics.
  2. We tend to copy what everyone else is doing in our industry.
  3. There you go with that ‘digital strategy’ thing again.

 

 

What kind of boss are you?

Mostly 1’s: Great boss – you know what to do next

You know your stuff. You know social and digital are changing. And you know you need a digital strategy designed to acheive your strategic marketing and business goals – following the herd won’t cut it anymore. In short, you need to send your team to State of Social ’20 at Perth’s Optus Stadium on 24 and 25 November 2020. Australia’s biggest social and digital conference is bringing together the biggest and brightest brains in the digiverse for keynotes, panels, debates and workshops that will enable businesses to develop and implement a made-to-measure social and digital strategy that works. You can grab early-bird tickets for just $835 excl. GST before 30 September.

 

👍 “Amazing conference. The best social and digital conference I’ve attended in Australia.”

 

Mostly 2’s: Good boss, but underinvesting

You get the importance of social and digital, you’re just not sure how to make it work. The ROI never seems to add up. Well, that’s why you need to send your team to State of Social ’20 at Perth’s Optus Stadium on 24 and 25 November 2020. It’s Australia’s biggest social and digital conference, with digital marketing thought-leaders flying in from across the world to help businesses develop and implement their own digital strategies, tailormade to deliver tangible results and ROI for your business. Early-bird tickets are available for just $835 excl. GST until 30 September. That’s just $2.15 per day over the course of a year. Can you think of a better value training investment?

 

👍 “It was an amazing day. Best marketing focused conference ever held in Perth.”

 

Mostly 3’s: Oh dear.

The 20th century called and it wants you back. It’ll send you a fax to confirm shortly. Sheesh, you need to rethink the whole marketing thing. Either that or rethink your career. Social and digital are more important and evolving faster than ever. You need to get up to speed and on the front foot. The best place to start? State of Social ’20 at Perth’s Optus Stadium on 24 and 25 November 2020. Australia’s biggest social and digital conference is the only place where your team will be able learn from the world’s best digital talent how to develop and implement a besoke digital strategy for your business. Get your early-bird tickets for just $835 excl. GST until 30 September. Or don’t.

 

👍 “Definitely the best marketing and or social media conference I’ve been to. Thank you so much for bringing such valuable speakers to Perth.”

What kind of boss are you?