How to persuade your boss to send you to SOS24

Fact your boss into buying your State of Social ’24 ticket.

State of Social ’24 is all about mastering the alchemy of digital marketing. The spark of creative magic. The strategic and technical acumen to turn those sparks into digital marketing gold.

You need to be there. But what if your boss doesn’t get it? What if they don’t get that SOS24 is a year of digital marketing education squished into two days?

What if they don’t understand it’s the best value training around – over 20 hours of keynotes, breakouts and workshops that make SOS24 the best investment your boss will make this year?

Don’t worry. We’ve got you. To be precise, we’ve got an email you can use to persuade your boss to do the right thing. The smart thing. The only thing! Just add your own creative spark to our template, send your email, follow up face-to-face, buy your SOS24 ticket with the company credit card and then block out your calendar on 27 & 28 August. Easy.

EMAIL TEMPLATE

SUBJECT LINE: We need to be at State of Social ‘24, [your boss’s name]

Hi [Your boss’s name],

State of Social ’24 is back this August and I really need to be there. WE really need to be there.

You know what it’s like. There’s so much we need to stay on top of if we’re going to get our digital marketing right. SOS24 takes care of it all in one go. It’s a year’s worth of training and education – keynotes, breakout sessions, practical workshops – all crammed into two days. It’s such good value.

Specifically, being there will help us:

• This is where you add your creative spark. List things on your boss’s wish list.
• It could be about doing more with less of a marketing budget
• Or about raising brand awareness, online engagement, conversions, sales…
• Or maybe there’s a specific 2024-25 goal your boss wants to smash
• Or maybe it’s about outperforming a competitor
• Put your thinking cap on. The more specific and urgent the examples, the better.

As I say, it’s vital both for our business (I can bring all my learnings back and share them), not to mention my professional development. And the sooner we get our tickets, the better – prices go up, so the closer we get to August, the more an All Access ticket costs.

The price for an All Access ticket is $995 (excl. GST) – about $2 a day over the course of the year. But they are one sale now and I’d like to get my ticket before prices go up. Is that OK?

[Insert Your Name Here]