Why your boss will love State of Social ’25.

And how to persuade them to pay for your ticket.

Here’s a quick refresher on persuading your boss to buy your ticket.

State of Social ’25: Refresh is coming to help you reset your strategic thinking, recharge your creative batteries, regain control over your time and rekindle your love of digital and social.

You know you have to be at Optus Stadium on 26 & 27 August. But your boss…

Like you, your boss has a lot on their plate, so if you’re struggling to find the right words to cut through and persuade them to stump up for your ticket to SOS25, don’t worry.

This year’s State of Social is all about simplifying and streamlining. And it starts right here, with our copy-and-paste email. See? We’re already making your life easier. Now, go get ‘em, Champ.


SUBJECT LINE: This year’s training (all in one), [your boss’s name]

Hi [Your boss’s name],

State of Social is back in August and it’s more important than ever (for the business) that I’m there.

This year, all the keynotes, breakouts and deep-dive sessions are about hitting the reset button, simplifying everything we do across digital and social, and making it more effective.

It’s about doing more with less, more efficiently.

With so many more conflicting opinions and competing strategies, tactics and platforms out there, the implications for my time, our budget, and how we attack the next year are HUGE.

An All Access ticket is just $995+gst, which includes access to recordings of all the talks and sessions (over 24 hours of content). I’d like to get my ticket before prices go up. Is that OK?

[Insert Your Name Here]